Our Story

Most of us can’t imagine losing our pets, but research proves that around 1 in 3 pet owners will lose their pet at some time.

It’s obvious, but without up to date ID their owners can’t be found. With no way to make it back home, some of these pets end their days lost in overcrowded shelters and become forgotten among the 8 MILLION or more animals that are euthanized every year.

Most of us are shocked to learn that, due to sparse resources and lack of space, some animals will be killed just 72 hours after arriving at a shelter. Today and every day, more than 10,000 healthy animals will die scared and alone.

Here’s something shocking to remember:

“A staggering 90% of lost pets wearing visible ID are returned to their owners –

likewise a staggering 90% without ID are never ever seen again.”

A simple and effective solution

We created a better way to make sure that your pet could be identified and returned home quickly and safely; an ID tag that would hold details online and never be out of date, together with a simple system that could immediately alert Shelters, Pounds, Animal Control, SPCA and any other local members with details and a photo of a missing pet.

Then, we made it even better.

We added tools to print your own lost posters and flyers, GPS mapping of where pets were reported found and even the option to report your pet as Stolen (it happens more often than you think!).

Then we put the idea to work. By adding a small annual fee to the tag (less than $1 per month), we created a way for everyone to give a little back. We even provide a way for our members to choose which organization they would like their support to go to.

Thanks to our fantastic members

” Since 2009 we have been able to help over 120 organizations that

make the world a better place, and countless pets get home to their owners.”

Join the community

Sign up to receive exclusive special offers and help find lost pets in your neighborhood. Together we can get more lost pets found and safely back home.

Would you like to help?

You don’t even need to buy a tag, please just sign up to be notified of missing animals in your area. If you join our growing network of animal lovers you will be made aware by email of any missing pets in your local area. The more people looking out for a lost or stolen pet, the greater the chance it will be quickly found and safely home again.

If everyone gave their pets proper VISIBLE ID, they could be returned directly to their owners and not take up precious shelter space and resources. Shelters will have fewer pets to deal with, and therefore have more space for those animals that really need it. More space equals less euthanasia of healthy animals.