Frequently Asked Questions

Where does the blanket ID service work?

Your blanket ID tag will work anywhere in the world. If anyone finds your pet wearing its blanket ID tag they can enter the number at and find all the information you have stored about how to care for and safely return your pet. Currently our broadcast email service only covers Canada and The United States.

What’s so different about a blanket ID tag?

Other tags only help when someone has found your pet. A blanket ID tag has special features that actually help your pet get found (email alerts, posters etc). When your pet is protected with a blanket ID tag, anyone finding it has 24/7 access to your contact information with photos and important details about your pet. If you report your pet lost in Canada or The United States, blanket ID will automatically notify the places where it might be taken to.

We are the only ID service that specifically helps when a pet is stolen.

What happens if my pet goes missing?

Just log into your account and report your pet lost or stolen. We will immediately send a broadcast email to local SPCA, animal shelters, hospitals, and other local blanket ID members. This email contains a link to your pet’s online profile. This broadcast service covers Canada and The United States.

How do you inform the shelters etc and how many are there?

The lost pet broadcast is issued immediately by email and you will receive details on which shelters and hospitals have been contacted. We will also notify other blanket ID members in your local area. This service covers Canada and The United States.

What if my pet goes missing without it's collar and tag?

When you report your pet missing, the broadcast email that gets sent contains a link to your pet’s online profile and photo. Now people can see actual photos of your pet to help identify it even if your pet is found without its collar and tag.

How is this better than microchips and tattoos?

By keeping an online profile, your pet can easily be identified using the blanket ID number on the tag. Microchips are invisible and require a special reader to identify the animal. Tattoos and Microchips are of no use to a member of the public who finds your pet and you must depend on them taking your animal to a suitable place to trace your address, which must be up to date. Unlike microchips and tattoos, your information at is easy to update and change.

Why do you say this is the only tag I'll ever need to buy?

If you change your address or phone number, you simply need to change your information online at – unlike traditional ‘static’ information tags, your blanket ID tag never needs to change.

How big are blanket ID tags?

Our tags are available in two sizes: More details on our tags and sizing here.

Can I transfer my blanket ID to another pet?

Yes, simply change the pet profile details online.

How much does the service cost?

The price of a blanket ID tag includes your first year’s membership. When you register your tag online you can choose to extend your membership and lower your annual cost to as low as $7.00 per year. A large portion of every membership supports animal welfare organizations. More details on our pricing here.

What happens when my membership runs out?

We will contact you by email to remind you when it’s time to renew.

Do you keep my credit card details?

No. we do not capture or store your credit card details. When you purchase online you are connected directly to the company that handles your credit card transaction, by a secure encrypted connection.

Will the blanket ID tag last?

All blanket ID tags are 100% made in North America from quality materials and are lightweight, noiseless, waterproof, scratch resistant and can stand up to a lifetime of normal wear and tear. They are covered by a lifetime guarantee against defects in materials and workmanship.

How does my purchase help other pets?

A portion of every membership fee is passed to the organization of your choice or to our own fund, The Blanket Fund for Animals. Donations from The Blanket Fund are distributed to various animal welfare organizations in the areas in which the funds were raised. If you are an organization that could benefit from our help, please contact us so that we can add you to our database.